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The Designing of India's Etsy

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Shopo, a marketplace for artisinal goods that has been compared to Etsy, was acquired by Snapdeal and relaunched in July 2015 . The company's year-long journey has seen it grow while keeping its focus on small businesses that would not be well served on the parent platform, says Sandeep Komaravelly, Senior Vice President Snapdeal - Shopo. What's interesting is that Komaravelly believes that much of the growth the platform has seen in this time has been driven by design, as it has not been strongly marketed as yet. To showcase the point, Komaravelly gave Gadgets 360 a behind-the-scenes peek showing exactly how the design has evolved since July, and why. We've talked a lot in the past about how Indian startups are turning to design to act as a differentiator in a crowded market. Improved data connections, and better displays on smartphones mean that companies are now turning to glossy magazines for inspiration and moving away from the tired designs that were so commonplac...
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[In Depth] A whale's life, inscribed in baleen

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Yu Founder On Next Flagship and Open Source Model for Upcoming Smartphones

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Micromax subsidiary Yu Televentures is gearing up to launch its next flagship smartphone this month. Ahead of the launch, company founder Rahul Sharma spoke to Gadgets 360 about the company's strategy for upcoming smartphones and the relationship with Cyanogen. He confirmed that the upcoming Yu flagship will run Android with some customisations from the company, and not Cyanogen , as seen on its predecessor. Sharma revealed that the company has so far sold 2 million devices since Yu established itself as an independent brand, with a new flagship smartphone expected to launch later this month. Talking about the upcoming smartphone, Sharma said that the company will be focusing on offering "pure Android experience" with a deep integration of Around Yu , a service aggregator platform that was introduced last year alongside the Yutopia flagship. He further hinted that the Around Yu will come with some new features. "When we got Cyanogen things were moving fine but ...
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