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The Designing of India's Etsy

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Shopo, a marketplace for artisinal goods that has been compared to Etsy, was acquired by Snapdeal and relaunched in July 2015 . The company's year-long journey has seen it grow while keeping its focus on small businesses that would not be well served on the parent platform, says Sandeep Komaravelly, Senior Vice President Snapdeal - Shopo. What's interesting is that Komaravelly believes that much of the growth the platform has seen in this time has been driven by design, as it has not been strongly marketed as yet. To showcase the point, Komaravelly gave Gadgets 360 a behind-the-scenes peek showing exactly how the design has evolved since July, and why. We've talked a lot in the past about how Indian startups are turning to design to act as a differentiator in a crowded market. Improved data connections, and better displays on smartphones mean that companies are now turning to glossy magazines for inspiration and moving away from the tired designs that were so commonplac...
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Yu Founder On Next Flagship and Open Source Model for Upcoming Smartphones

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